Babeking presented on Super Mom, Season III-超威集团官方网站

Babeking presented on Super Mom, Season III

release date：2018-10-23

Super Mom Season III premiered on April 1st. As one of the most popular child-parent reality shows in China, this series has brought many online hot topics on parenting and family life into focus. The third season features four popular and lovely celebrity mothers, with their children. On the day of the premiere, all four families were highly sought after on micro-blogging platforms from which it could be seen just how popular this show really is.

As a veteran of Super Mom, Season I, Alyssa Chia returned with her charming elder daughter Bubu and younger daughter Boniu. Goddess Alyssa Chia was challenged with carrying two babies for the first time, and the interactions between Bubu and Boniu amused everyone.

Enheng, who captured many fans with his strong performance and cute characterization, also joined Super Mom Season III with his mother, Huo Siyan. With intelligence and emotional quotients beyond his age, Enheng will share his unique parenting tips with his mother.

In her first reality show, along with her son Andy, Eva Huang aroused the curiosity of many people who were eventually surprised to find that her aloof, 6-year-old boy was really warm-hearted on the inside.

In the program, “Put on the helmet and be cautious!” actress Deng Sha, known for ancient costume dramas and the “Baby Voice” of Da Linzi, surprised the audience most. When Da Linzi warned his mother, Deng Sha, about a danger the way an adult would, the “princess hearts” of many audience mothers were comforted.

Why has Super Mom featuring star mothers and cute kids of different types, characters, and backgrounds remained so popular? The answer may be found in the show’s original intention.

“A weak woman becomes strong when she becomes a mother.” Every woman is faced with many changes when becoming a mother; she tries to do everything to protect her child. How do these celebrity mothers, living in the spotlight, play the role of “mom?” Exploring their ways of parenting may be the reason why Super Mom is so popular. Reproducing their real family lives and parenting experiences has created a sense of maternal identity and empathy that’s shared the show’s female audience.

The show has not only aroused the empathy of ordinary mothers, but it has also attracted like-minded brands, including the domestic, leading kid’s disinfectant brand, Babeking. In this season’s Super Mom, Babeking made a pretty appearance.

Babeking has been making products using “mild” botanical formulas and advocating “safe and effective” protection for kids. This brand proposition is consistent with the message that “every mother gives her child soft, loving, and strong protection” that has been communicated by the show.

In addition, Babeking expects to help mothers educate their kids on scientific and professional mosquito knowledge, sound, self-protection practices, and allow kids to explore and grow freely through a series of activities under the brand philosophy of “Reassuring Mothers.” For the last four years, Babeking has been practicing this philosophy with its efforts to draw the attention of more people to child health. Since 2014, Babeking has been carrying out the “Childhood Guard & Green Angel—Mosquito-borne Disease Prevention & Babeking National Botanical Mosquito Repelling Public Welfare Tour” in cooperation with the All-China Women’s Federation. In addition, it has invited the Chinese Center for Disease Control and Prevention to provide technical support.

Babeking’s cooperation with this parent-child reality show is a continuation of our brand proposition. Our product was cleverly embedded into a sleeping scenario of Super Mom, Alyssa Chia, which allowed the audience to easily understand the brand message communicated—peaceful sleep for babies and reassurance for mothers.

In addition to cooperating with Super Mom, Babeking communications on social media have also been topic relevant. On the day of the premiere of Super Mom Season III, Babeking initiated a micro-blogging debate on the hotspot “parenting concepts of two generations of super moms.”

It will be interesting to see how Babeking and Super Mom Season III will interact, and how Babeking will surprise us in different ways. Let’s wait and see.