About Us

Cheerwin Group has established a leading one-stop platform in China to offer multi categories of home care, pet care and personal care products. It is one of the top five home care companies in China, and has the largest number of brands and sub-categories.

The Group, with the philosophy of "Life is Cheerful", strives to provide consumers with efficient, convenient and safe products through continuous product upgrades and create a better life for Chinese families.

Currently, Cheerwin Group owns eight major brands including "Super ","Babeking","Vewin","Juejiang De Weiba","Naughty Mouth","DUX","Cyrin" and "Rikiso".

Since 2015, in terms of retail sales, Cheerwin Group has ranked first in China's insecticide and mosquito repellent market for 6 consecutive years, and the second in both household cleaning and air care.

Cheerwin has also established a leading position in multiple sub-categories of personal care and pet care products. The pet brand "Juejiang De Weiba" ranked first in the Tmall Pet Perfume Deodorant list after being launched on the market for 4 months, and was named The Most Promising New Pet Brand in 2020 Tmall Beauty Awards, and was chosen by New Species as 2021 DTC Annual Case Study in Pet Care Products.

On March 10, 2021, Cheerwin Group (HK.6601) was successfully listed on the Stock Exchange of Hong Kong.

With the outstanding performance, Cheerwin was named the Annual Fastest-growing Group in the 2021 Tmall Beauty Awards, together with 5 other groups, and was awarded with Deloitte China’s 2021 Best Managed Companies (BMC) Award from hundreds of candidates.

In the future, Cheerwin Group will continue to implement a multi-brand and multi-category development strategy through data-driven in-depth consumer insights and efficient product R&D systems.

To lead the upgrading and iteration of China's home care, pet care and personal care industries.

Brand Development Events

* According to Nielsen's survey data on the market share of pesticide products in China's pesticide market from January 2015 to May 2019. Nielsen's statistical area does not include Tibet, Inner Mongolia, Ningxia, Xinjiang, Gansu, Qinghai, Hainan, Hong Kong, Macao and Taiwan, nor does it include the rural areas. (Copyright 2019, Nielsen)